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CI & BI

Word Mark

Primary

프라이머리 로고
Concept
The corporate Symbol depicting the two soaring dragons intertwining with a smooth and modern style symbolizes the Yin - Yang Balance of Taegeuk, which is the main principle of all creation. Our 'SS' design depicts both key and innovation industries. The left 'S' represents the basic and key industries. The right 'S' represents the technology and service industries. This logo is an expression of our strong will to allow all our domestic and international customers to understand we highly value them. It also shows our company will grow with both the basic/key industries and high-tech/service industries, allowing us to move forward as a world-class leading company.
Color
The gray color of the symbol represents security, safety, and trustworthiness while the imagery of the red color expresses passion and progress as well as the dynamic image from the Balance of Yin-Yang of the Taegeuk

Symbol Mark,
Korean Logo
Left-Right
Combination

국문좌우 로고

This indicates the combination of the Ssangyong E&C Symbol Mark and Logo Type to form a single symbol mark. It is a representative signature used in various applications and the rules for proportion of the mark and Korean logo shall be strictly complied with.

Symbol Mark,
English Logo
Left-Right
Combination

영문좌우 로고

‘ICD Group Company’ shall be specified in the English Corporate CI for the linkage with the shareholder company, Investment Corporation of Dubai (ICD).

Corporate Color System

Corporate Main Color Palette of Ssangyong E&C includes the Ssangyong Red and Ssangyong Gray as main hues.
Notably, Ssangyong Gray is a warm- tone gray mixed with warm yellow. Colors selection must be based on clearly defined data criteria.

Main Color

SSANGYONG RED
COLOR CHIP : DIC NO. 156
CMYK : M 100 / Y 80
SSANGYONG GRAY
COLOR CHIP : DIC NO. 543
CMYK : K 50 / Y 10

Sub Color

SSANGYONG BLACK

CMYK : K 100
SSANGYONG IVORY
COLOR CHIP : PANTONE WARMGRAY10
CMYK : M 2 / Y 3 / K 6
SSANGYONG BEIGE
COLOR CHIP : PANTONE 7528C
CMYK : M 8 / Y 21 / K 10
SSANGYONG KHAKI
COLOR CHIP : PANTONE 7530C
CMYK : M 8 / Y 21 / K 32

Corporate Typeface for Korean and English

The designated typefaces for Korean and English are official fonts that shall be used in various documents and headings. The harmonious balance shall be taken into consideration when used with corporate mark, logo type and others. Particularly, for Korean typeface, the Yoon Gothic Type 300 Family shall be in principle used with width/length of the word set at 90% however in case of non-Macintosh PC, the Yoon Gothic Type 100 Family with word width/length at 90% may be used as alternative. For English, the Universe Family is designated as the official typeface and it is strongly advised that the designated typeface is used in application items.

Korean

Yoon Gothic 300/10(word Size 90%)or Yoon Gothic 120(word size 90%)
Yoon Gothic 300/30(word size 90%) or Yoon Gothic 140(word size 90%)

English

Universe 45 Light
Universe 55 Roman
Universe 65 Bold
Ssangyong Website URL Type : Universe 55 Roman , Universe 65 Bold